Simple question: What is your favorite color? Everyone has one! Did you ever ask yourself why that color makes me feel a certain way? Or when you see a painting it evokes a certain mood?

Those of you familiar with diamond shopping have probably heard of the “Four C’s” for buying a quality stone – clarity, cut, carat weight and color. Have you ever thought how to apply those same characteristics in your business

The flipping of a switch and the technical term of putting a “demand” on the circuit made me think about how when people “flip the switch” to your website they are demanding something. Your visitor is looking for your product, your service, wants information, wants to make a purchase, or they want to know about you.