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In this day and age, we have found ourselves engaged in many forms and types of interaction. Content is king. Google can find us anything. Also, we find our lives built by what we share on our blogs, Facebooks, and emails. We share our lives, our ups, our downs, our accomplishments, and even our latest meal with a picture from our smartphone delivered via MMS to an online community.
Consider the tapestry of social media and our online sharing. One can stitch together the patchwork of a single persons existence. Here’s the example.
9am – Send out a Twitter alert – “Great day today, looking forward to going to a night out with friends.” - Now we know what you are going to be doing…
12pm – Facebook post – “Hey girls/guys getting ready for tonight? Check out these pics from last week.” – Tagging friends in a photo. Now we know who you are going out with…
7pm – Foursquare Check In – At Joe’s Restaurant. - Now we know exactly where and when you are and with who.
This information leaves a record reflecting who we are and what we’ve done, to be found and indexed by search engines.
But what if you could search for the Future? Use the internet to find out what might happen or who you might become?
Cutting edge companies are now working on just that. They are proposing that if careful attention is paid to the details, you can now know Who, What, Where, and When of something that probably might happen in the future. Private companies like Google and government organizations such as the CIA are investing millions and millions of dollars in such technologies.
One such company working on “Future Googleing” technology is a company called Recorded Future, out of Cambridge, Massachusetts. Recorded Future tracks the web in real time to “predict” events of the world. Sounds far fetched but is very real.
Recorded Future – You need to watch this short video.
Analysis Intelligence Blog Post – You need to see how it’s being applied. This WILL wake you up.
This data search technology is both exciting and scary, as it can be used for good and evil, you be the judge. This is just some of the things that we here at Captivate track to stay on the cutting edge of Search Engine Marketing, so we can help you business come out on top now… and in the Future.
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